Free Google Business Profile checklist

20 things to check on your Google profile, in about 30 minutes. No email needed. Tick them off here, or print it / save as PDF.

Print or save as PDF

1. Business name matches your real signage exactly (no keyword stuffing)
2. Primary category is the most specific one that fits
3. Secondary categories cover your other main services
4. Address or service area is correct
5. Phone number is a local number that's answered
6. Website link works and goes to the right page
7. Regular hours are correct
8. Holiday and special hours are set for the coming weeks
9. Business description (750 chars) says what you do and where
10. Every service is listed, with a short description
11. Products added if you sell any
12. Opening date is set
13. At least 10 recent, real photos: outside, inside, team, work
14. Logo and cover photo uploaded
15. Attributes filled in (accessibility, payments, etc.)
16. Q&A: add and answer your top 3 customer questions (if your profile no longer has Q&A, put them in a website FAQ and your description instead)
17. A Google post published in the last 7 days
18. Review link copied and ready to send to customers
19. Reply to every review, good and bad
20. Check for duplicate or unverified listings of your business

Rather have it done for you? We'll do the full tune-up for $149.